Caduceum is the French leader in consulting in the pharmaceutical and healthcare sectors. With more than 200 specialist consultants, Caduceum wanted to gain notoriety by increasing its visibility on the web.
Brief and context of the request
After a first version developed by Askin, Caduceum contacted our web agency again to create a custom website. The goal of this redesign was to have a corporate and original site focusing on three main objectives:
- Present the identity, history, and values of the company
- Make known the different skills and services of Caduceum
- Improve recruitment
A custom corporate website
As an agency specialized in Python development, we used this language and the CMS Mezzanine to develop the website of our client.
We opted for a tree view and navigation customized to Caduceum image.
The UX Design has been reworked to highlight Caduceum’s corporate identity and style, while having a sober, clear, and aesthetic site.
Search Engine Optimization
To increase the visibility of the website, we worked on title tags and meta descriptions to have optimized and “Google Friendly” content. We also realized several technical optimizations to naturally increase the SEO of this consulting agency and gain positions.
Results and performances
The use of Python development language and the CMS Mezzanine allows starting from scratch and having a customizable site, adapted to the image of the company.
The redesign of the website and its optimization on search engine have enabled Caduceum to acquire qualified traffic: customer leads and candidates leads.
By creating an original corporate website, Caduceum could highlight its employer brand, its values, and its team of 200 consultants and specialists.
Check out the Caduceum website here.
If you wish to carry out a project of web development and / or webmarketing, contact our web agency based in Lyon.
